| Critical success
factors at the heart of Laura's success include: |
 |
understanding customers' needs
and speaking the customers' language. |
|
linking learning to strategic
business drivers. |
|
devising communication strategies
which build commitment from all stakeholders. |
|
creating programmes for culture
change, to drive usage and acceptance of e-learning. |
|
establishing processes to ensure
the success of e-learning programmes. |
|
As a senior manager
at SmartForce for over 10 years, Laura applies her wealth
of business experience in all aspects of communications,
marketing and customer service to the strategic planning
and implementation of successful e-learning programmes
for global customers. Laura
has also taken a leading role with e-learning initiatives
associated with the European Union and has contributed
to e-learning recommendations for the UK’s Learning
and Skills Council (LSC) as a member of the Distributed
and Electronic Learning Group (the advisory board
to the LSC).
Laura is a regular speaker at conferences
and seminars and has also appeared on the BBC Webwise
programme ‘Using the Web for Intelligence’.
Laura is a Fellow of the Institute
of IT Training and holds a degree in mathematics and
psychology. |
